Enabling the full range from fractional to full ownership
Zurichberg makes it easy for people all over the world to access the world's most exclusive luxury watches
Start Small
Start with as little as CHF 100.- and become a co-owner of watches that have historically been reserved for the Top 0.1%.
Simplified Process
Zurichberg handles all aspects of the co-ownership, from procurement to insurance to the distribution of potential profits after exit.
No Expertise needed
We provide clear information on each watch's value appreciation potential and leverage our network to source these assets below market value.
Move to full ownership
Once you own at least 10% of a watch, you have the option to buy out the entire piece – enabling you to buy out and pickup the watch anytime.
The price for a buyout is transparently settled by a smart contract. Thereby, the offering price is multiplied by the expected return for the time horizon that has passed. This makes it fair for all co-owners, as they also profit from a buy out.
“Luxury watches have always had more willing buyers than available supply. And interest has exploded in recent years.”
— BLOOMBERG (Andrea Felsted, December 3, 2021)
"The Investment Market for Watches Is Growing"
— BOSTON CONULTING GROUP (Jim Brennan, March 9, 2023)
"In the event of an economic downturn, fine watches may turn out to represent a safe-haven asset."
— NEW YORK TIMES (Alex Williams, March 20, 2019)
"Used Rolexes are Beating the Stock Market"
— THE WALL STREET JOURNAL (Alyssa Lukpat, March 12, 2023)
How it works
Step 1
We find the most iconic watches and secure them at an attractive price
We use our expertise and our valuation-model to determine which watch models have the most momentum and future potential.
Step 2
We purchase the Watch
Then, we use our extensive network to source the watch below market value.
We usually review hundreds of examples of watches and buy less than 2% of what we’re offered.
Step 3
You Invest in a watch
Once you purchase a Tick, that Tick represents one share in the respective watch worth 100 Swiss Francs (CHF). You can buy multiple Ticks and thereby own a bigger share (in %) of the watch.
If you own more than 10% of a particular watch, you have the option to buy the entire piece at any time, allowing for flexible ownership.
Step 4
We hold the Watch 1-5 years and monitor market opportunities
We securely hold the watch and monitor attractive exit opportunities.
Other Co-Owners of the watch might decide to move to full ownership and buy the watch out if they offer a price that includes the minimum return we have set for the asset.
Step 5
We exit the watch and distribute proceeds proportionally
Once we receive an offer that matches or exceeds the expected return set for the watch within the time horizon (expected scenario), we sell the watch.
Wait to receive your pro rata proceeds, after our fees.
Our selection process.
Only around 2% of the watches we research make it through our selection process.
Our selection process begins with analyzing our proprietary database and identifying watch models that are scarce and show likelihood of having increased demand in the future. After that, we narrow our focus down to individual watches and analyze the unique properties of each watch.
These include intrinsic value factors such as the movement of the watch, and also market value factors, such number of watches in circulation vs. number of watches produced, which gives a proxy for the collectibility of the watch. After that, we use our expansive network in the luxury watch industry to get the best possible price for the watch, with the goal to purchase it below actual market value.
Data doesn't lie
Exclusive luxury watches have shown strong historical value appreciation and low price volatility
The Zurichberg Promise
Radical Transparency is our core value
Proof of Existence
Every asset comes with proof of purchase and secure storage, guaranteeing your money is invested in a real asset.
Proof of Authenticity
We work with specialist watchmakers to authenticate each asset we list for investment, ensuring only genuine watches make it to your portfolio.
Proof of Ownership
Your watch co-ownership is recorded on an immutable database, securely tied to your identity, ensuring full transparency and security.
Proof of Value
For each asset, we provide real-time valuations that you can track in your personal portfolio on the Zurichberg Web App.
Full transparency, no hidden fees
We charge only one All-In fee of 4-5% (depending on the asset) to cover the costs of researching, sourcing, tokenizing and fractionalizing selected luxury watches, as well as for their safe custody during the investment horizon.
This fee is clearly highlighted in the app before you finalize your investment, ensuring that you are fully aware of the cost.
Why would you consider co-ownership of Bluechip Luxury watches?
Access Privately Owned Watch Brands
The most influential watch brands such as Rolex™, Audemars Piguet™, and Patek Philippe™ are privately held companies, which you cannot access as an investor. We change that by enablying you fractional ownership of their most exclusive products.
Watch prices historically offer stable growth and are not as volatile as traditional assets like stocks. In the last 7 years, the luxury watch market outperformed the S&P 500 by 140%.
Have questions about luxury watch co-ownership? You're not alone. Here, we answer your most common queries to help clarify how you can start owning part of a luxury watch with ease.
How does fractional ownership work at Zurichberg?
Fractional ownership allows you to acquire a part of a luxury watch, making prestigious brands accessible at a fraction of the full cost. You co-own the watch with a number of other enthusiasts, allowing everyone to participate in their asset potential.
Where do you get the watches from?
We source from a trusted network of partners, that consist of watch professionals, watchmakers, and private collectors, that we have been knowing for years and established a relationship with to locate highly exclusive timepieces in investment grade condition.
How is the authenticity of the watches guaranteed?
Each watch on our platform is rigorously authenticated by experts and comes with a digital certificate that includes detailed inspection data and proofs of authenticity, such as papers and provenance information. We ensure that every asset is genuine and of investment grade.
if you want to learn more about the steps, you will find it here
How do I increase my stake in a watch or acquire more fractions
You can increase your ownership stake at any time by purchasing additional fractions, subject to availability.
How do I benefit from co-owning a watch?
If someone buys out the watch, or we find a buyer through our private network, you benefit from any appreciation in the watch’s value since your purchase.
How do I track the value of my watch portfolio?
Our platform offers real-time analytics and valuation tools that allow you to monitor the value of your watch fractions and manage your portfolio effectively.
Are there any additional costs involved in fractional ownership?
No, for the fractional ownership model, all costs and ongoing fees for insurance and secure storage of the watches, as well as our company operational costs are included in the transaction fee when buying the fraction.
The all-in fee we charge is 8%.
Can I buy out the entire watch?
Being invested in an asset with more than 10% grants you automatically a buyout option, allowing you to buy out the entire watch anytime. The specific buy out price depends on the minimum return set on the watch's investment case.
Example: If the watch's Price was 10k when we launched it for fractional ownership, and we set a 10% expected return per year for this watch, you can buy it out for 11k during the first year.
Can I see the watch I co-own in person?
No, for the fractional ownership model it is not possible to view the watches, as they are stored in secure custody
If you want to have more rights related to the watch, discover our co-ownership offering
Can I invite friends to co-own a watch with me?
Absolutely! Zurichberg encourages forming or joining groups to co-own watches,enabling you to access more watches for less money. You can invite friends to invest together, enhancing the social and communal aspects of your investment.
Project Scope and Intent The content on this website pertains to preliminary experiments designed to test interest in various potential services. All activities are conducted within the strict boundaries set by applicable Swiss law to ensure full compliance.
Zurichberg does not engage in activities that require FINMA or any other financial regulatory authority licensing and therefore is not currently licensed.
We are considering seeking relevant licenses in the future.
Additional Clarifications Participation in any experiments is voluntary and limited to specific legal and regulatory constraints. This information does not constitute an offer to sell or a solicitation of an offer to buy any securities. Expressing interest involves no obligation or commitment of any kind.
None of the information on our website should be construed as investment, financial, tax, or legal advice.
Zurichberg operates independently, sourcing its timepieces from trusted suppliers. Zurichberg and its services are not in any way affiliated, associated or connected directly or indirectly with the brands of the timepieces on offer, nor do these brands endorse, approve or have any tie to the services offered by Zurichberg.
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