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Join the Zurichberg Club

Zurichberg makes it easy for people all over the world to access the world's most exclusive luxury watches

Start Small

Start with as little as CHF 100.- and become a co-owner of watches that have historically been reserved for the Top 0.1%.

Simplified Process

Zurichberg handles all aspects of the co-ownership, from procurement to insurance to the distribution of potential profits after exit.

No Expertise needed

We offer clear information on each watch's value appreciation potential and tools to help you understand watches as an asset class.

“Luxury watches have always had more willing buyers than available supply. And interest has exploded in recent years.”

— BLOOMBERG (Andrea Felsted, December 3, 2021)

"The Investment Market for Watches Is Growing"

— BOSTON CONULTING GROUP (Jim Brennan, March 9, 2023)

"In the event of an economic downturn, fine watches may turn out to represent a safe-haven asset."

— NEW YORK TIMES (Alex Williams, March 20, 2019)

"Used Rolexes are Beating the Stock Market"

— THE WALL STREET JOURNAL (Alyssa Lukpat, March 12, 2023)

Our selection process.

Only around 2% of the watches we research make it through our selection process.

Our selection process begins with analyzing our proprietary database and identifying watch models that have high demand or watch models that show likelihood of having high demand in the future. After that, we narrow our focus down to individual watches and analyze the unique properties of each watch.

These include intrinsic value factors such as the movement of the watch, and also market value factors, such number of watches in circulation vs. number of watches produced, which gives a proxy for the collectibility of the watch. After that, we use our expansive network in the luxury watch industry to get the best possible price for the watch.

How it works

Step 1

We find the most iconic watches and secure them at an attractive price

We use our expertise and our valuation-model to determine which watch models have the most momentum and future potential.

Step 2

We purchase the Watch

We review thousands of examples of watches and buy less than 2% of what we’re offered

Step 3

You Invest in a watch

You choose a watch and buy in fractions using asset-backed NFTs.

Once you purchase a Tick, that Tick represents one share in the respective watch worth 100 Swiss Francs (CHF). You can buy multiple Ticks and thereby own a bigger share of the watch.

Step 4

We hold the Watch 3-5 years, monitor selling opportunities, and exit before maturity

We securely hold the watch. Wait until we sell the watch, or another club member decides to move to full ownership to receive your pro rata proceeds, after our fees.

The Zurichberg Promise

Proof of Existence

We provide a proof of existence and storage for every asset, so you can be sure that your money is linked to a real asset.

Proof of Authenticity

We work with watch specialist and licensed watchmakers to authentify each asset we list for investment.

Proof of Ownership

We register your co-ownership on an immutable database linked to your identity.

Proof of Value

For each asset, we provide you with ta real-time valuation to track the value of the watch you co-own.

Why would you consider co-ownership of Bluechip Luxury watches?

Access Privately Owned Watch Brands

The most influential watch brands such as Rolex, AP, and Patek Philippe are privately held companies, which you cannot access as an investor. We change that by enablying you fractional ownership of their most exclusive products.

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Stable Growth

Watch prices historically offer stable growth and are not as volatile as traditional assets like stocks. In the last 7 years, the luxury watch market outperformed the S&P 500 by 140%.

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High Liquidity

Unlike other alternative asset classes such as art, fine wines etc the secondary market for watches is highly liquid.

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Low Correlation

Watches are uncorrelated to traditional asset classes and thus serve for portfolio diversification. Also, they act as a hedge against inflation.

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Move to full ownership and get the watch delivered

Once you own a tick of a watch, you have the option to buy out the entire piece, enabling you to move to full ownership anytime.

The price for a buyout is transparently settled by a smart contract, taking into account the issuance price multiplied by the expected minimum value growth for the time horizon that has passed.

In the future, we will also offer flexible payment plans to help you reach the buy out earlier.

Share the watch within a group of friends

Pool money with friends or like-minded members, choose how many days you want to wear the watch and we take care of everything else.

The price for a buyout is transparently settled by a smart contract, taking into account the issuance price multiplied by the expected minimum value growth for the time horizon that has passed.

Full transparency, no hidden fees

We charge only one all-in fee of 8% to cover the costs of researching, sourcing, and fractionalizing selected luxury watches, as well as for their safe custody and insurance during the investment horizon. Because simpler is better.

Invest now


Have questions about luxury watch co-ownership? You're not alone. Here, we answer your most common queries to help clarify how you can start owning part of a luxury watch with ease.

How does fractional ownership work at Zurichberg?

Fractional ownership allows you to acquire a part of a luxury watch, making prestigious brands accessible at a fraction of the full cost. You co-own the watch with a number of other enthusiasts, allowing everyone to participate in their asset potential.

Where do you get the watches from?

We source from a trusted network of partners, that consist of watch professionals, watchmakers, and private collectors, that we have been knowing for years and established a relationship with to locate highly exclusive timepieces in investment grade condition.

How is the authenticity of the watches guaranteed?

Each watch on our platform is rigorously authenticated by experts and comes with a digital certificate that includes detailed inspection data and proofs of authenticity, such as papers and provenance information. We ensure that every asset is genuine and of investment grade.

if you want to learn more about the steps, you will find it here

How do I increase my stake in a watch or acquire more fractions

You can increase your ownership stake at any time by purchasing additional fractions, subject to availability.

How do I benefit from co-owning a watch?

If someone buys out the watch, or we find a buyer through our private network, you benefit from any appreciation in the watch’s value since your purchase.

How do I track the value of my watch portfolio?

Our platform offers real-time analytics and valuation tools that allow you to monitor the value of your watch fractions and manage your portfolio effectively.

Are there any additional costs involved in fractional ownership?

No, for the fractional ownership model, all costs and ongoing fees for insurance and secure storage of the watches, as well as our company operational costs are included in the transaction fee when buying the fraction.

The all-in fee we charge is 8%.

Can I buy out the entire watch?

Being a Co-owner grants you automatically with a buyout option, allowing you to buy out the entire watch anytime. The specific exit price depends on the minimum return set on the watch's investment case.

Example: If the watch's Price was 10k when we launched it for fractional ownership, and we set a 10% expected return per year for this watch, you can buy it out for 11k during the first year.

Can I see the watch I co-own in person?

No, for the fractional ownership model it is not possible to view the watches, as they are stored in secure custody

If you want to have more rights related to the watch, discover our co-ownership offering

Can I invite friends to co-own a watch with me?

Absolutely! Zurichberg encourages forming or joining groups to co-own watches,enabling you to access more watches for less money. You can invite friends to invest together, enhancing the social and communal aspects of your investment.

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