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Zurichberg Research

Luxury Watches as a hedge against inflation

Luxury Watches as a hedge against inflation

The intrinsic value of luxury watches is driven by their scarcity, enduring demand, and function as portable repositories of value. Investment grade watches are characterized by brands having nearly decade-long waiting lists and artificially low production, with desired models oftentimes...

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Young Investors on the Rise

Young Investors on the Rise

A new generation of investors is entering the market, and they are placing more value on alternative assets. The Deloitte Swiss Watch Industry Study of 2023 indicates that over half, 54% to be exact, of Gen Z and younger millennial...

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Liquidity of Luxury Watches

Liquidity of Luxury Watches

When it comes to alternative investments, the liquidity of an asset plays a crucial role in its attractiveness. Unlike art pieces, which are often unique and can be challenging to sell quickly, the luxury watch market is remarkably liquid. Watches,...

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Correlation of Luxury Watches with Traditional Assets

Correlation of Luxury Watches with Traditional Assets

Diversifying one's portfolio is the best way to mitigate risks while retaining high potential returns. Akin to the old saying “Don’t put all of your eggs in one basket”, diversification involves spreading out investments across various asset classes, industries, geographic...

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Luxury Watches from a Performance Perspective

Luxury Watches from a Performance Perspective

In 2021, sales of pre-owned watches surged to $22 billion, constituting almost one-third of the entire $75 billion luxury watch market. This segment is expanding at a quicker pace than the primary market, and this trajectory is expected to persist,...

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Privately Owned Watch Brands

Privately Owned Watch Brands

When you think of luxury watches, brands like Rolex, Audemars Piguet, and Patek Philippe likely come to mind. They represent the pinnacle of mechanical craftsmanship, exclusivity, and share characteristics of alternative assets. Interestingly, more than 50% of the luxury watch market...

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