Rolex Daytona Cosmograph Prototype

About the Watch

The iconic Rolex Daytona found its roots at the beginning of the 20th century, whose name was quickly associated with speed, and race cars in general. Daytona Beach, a race track in Florida, owes its reputation to one very audacious man, Sir Malcolm Campbell, an Englishman and a gentleman race driver who spent most of his life behind the wheel, and especially behind the wheel of his “Bluebird” with which he set the astonishing record (at the time) of 396km/h or some 247 miles / hr. Originally created as a prototype, the 6240 distinguishes itself from the 6239/41 by being the first to feature screw-down pushers, marking the introduction of true water resistance for the Daytona. Produced exclusively in steel, it also boasts a "Bakelite Bezel", though a few early examples are known to have had a steel bezel. Additionally, the 6240 is the first Daytona to carry the "Oyster" inscription. Its production was extremely limited, owing to both its prototype status and the modest reception it initially received.

About the Brand

Known the world over, Rolex is a benchmark for prestige and quality in watchmaking. Since its creation, the brand has placed the reliability of its products uppermost. It submits virtually its entire movement production for testing by the Contrôle Officiel Suisse des Chronomètres to obtain COSC certification. Rolex is also renowned for its after-sales service which is performed by staff who have been specially trained, often in Rolex's own schools in countries around the globe, including the United States and Japan. Rolex was founded by Hans Wilsdorf. A Bavarian watchmaker who emigrated to Switzerland, he immediately put his natural flair for products and business acumen at the service of a brand that would soon forge an international reputation. He was succeeded in 1963 by André Heiniger, whose son Patrick took over at the helm in 1992. Bruno Meier in 2009 then Gian Riccardo Marini in 2011 were successively appointed at the head of the business, a limited company (société anonyme) that is wholly owned by the Hans Wilsdorf Foundation. In 2014, Jean-Frédéric Dufour, previously Chief Executive of Zenith, was named as the new CEO. Such a reputation hasn't gone unnoticed among collectors, as recent auction results demonstrate. At a 2013 sale in Geneva, for example, a Daytona Chronograph in steel achieved an absolute record price of US$ 1.1 million. The brand hones its image through associations with prominent and well-respected personalities chosen from the arts and sports. Also, in 1976 Rolex launched its Awards for Enterprise which each year single out innovative projects that promote sustainable development. The Rolex Mentor and Protégé Arts Initiative gives young artists a privileged opportunity to benefit from the experience of masters in their field.