Small Seconds
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- by Marc-Andre Schmid
The Strategy Behind Rolex's Ambassadorship: How They Choose Their Representatives
Rolex, one of the world's most iconic luxury watch brands, has a rich history of collaborating with prominent figures from various fields as brand ambassadors. These partnerships have played a significant role in shaping the brand's identity and positioning it...
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- by Marc-Andre Schmid
Why No Watch Can Be Truly Waterproof - The Reality of Water Resistance
The invention of waterproof cases for wristwatches was a major breakthrough in the development of timepieces. Prior to this, watches were vulnerable to damage from water, which could penetrate the case and damage the delicate inner workings. The development of...
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- by Marc-Andre Schmid
Breguet - Father of Modern Wristwatches
Abraham-Louis Breguet is widely regarded as one of the greatest watchmakers in history, and his impact on the art of watchmaking and horology cannot be overstated. Breguet was born in Neuchâtel, Switzerland in 1747, and he began his career as...
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- by Marc-Andre Schmid
The Breakthrough Invention of the Automatic Movement
The invention of the automatic watch movement was a major milestone in the history of watchmaking. Prior to its introduction, watches had to be manually wound in order to keep time. However, with this innovation, watches were able to wind...
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- by Marc-Andre Schmid
The Quest for Thin - Our Favorite Ultra-Slim Watches
Wristwatches have come a long way since their inception in the 16th century. They have evolved from simple timekeeping devices to sophisticated and complex pieces of technology, each with its own unique design and functions, pushing the art of horology ever...
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- by Marc-Andre Schmid
Saving the Heritage of Omega - The Legacy of Nicolas Hayek
Nicolas G. Hayek was a Swiss businessman and entrepreneur who is widely known for his pivotal role in the resurrection of the luxury watch brand, Omega. Hayek was a visionary leader who recognized the importance of preserving traditional watchmaking craftsmanship...
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- by Marc-Andre Schmid
The most expensive watch ever auctioned
The most expensive watch ever sold at an auction is the Patek Philippe Grandmaster Chime Ref. 6300A-010, which fetched a staggering $31 million at a charity auction in 2019. The watch was sold by the auction house Christie's in Geneva,...
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- by Marc-Andre Schmid
Hublot - The most hated Watch Brand?
Hublot is a Swiss luxury watch manufacturer that has been the subject of controversy and criticism in recent years. Despite its popularity among some casual watch enjoyers, the brand has been accused of various questionable practices, including plagiarism, overpricing, and...
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- by Marc-Andre Schmid
The Visionary Behind Rolex - Hans Wilsdorf
Hans Wilsdorf was the founder and driving force behind Rolex, one of the most famous and successful watch brands in the world. Born in Germany in 1881, Wilsdorf began his career in the watch industry as an apprentice at a...
