Embracing the Essence of Sport Watches

by Marc-Andre Schmid

If being active is an essential part of your lifestyle and makes you feel comfortable, your watch needs to be aligned. Our wide array includes a selection of dynamic vintage watches to merge with your movement, allowing the maximal comfort while being fashionable as well as having the needed resistance to prevent damage to your one-of-a-kind timepiece.

Jaeger-LeCoultre-Reverso-sport-advertisment

Just as many other fashionable accessories wristwatches specifically designed for sport were at first reserved for the upper class as Jaeger-LeCoultre created the Reverso in the 1930’s to be worn while playing polo, as the players wristwatch had to withstand enormous g-forces. This underlined the fact that originally sport watches were designed with a specific intention in mind, much like tool watches. However, while tool watches strictly follow functions and therefore oftentimes sacrifice the aesthetics, sport watches strive for a balance between design and utility much more.

Steve-McQueen-TagHeuer-Advertisment-1970

This became increasingly more apparent in the 1970’s, as the Piguet Royal Oak formed a link between the design elements of a dress watch with the capabilities of a sport watch, creating the first real luxury sport watch. In the same decade the potential of athletes as brand ambassadors was also discovered, which lead to celebrities like the racer Steve McQueen wearing a Heuer Monaco in advertisements, paving the way for today’s brand deals. To this day, the distinct sporting collections of yesterday enjoy great popularity as it stands its ground against the oversaturated smart watch market as a monument to the art of watchmaking.


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